NHTSA just launched the General Market campaign for Cinco de Mayo, an interesting element is that the famous slogan “Friends don’t let friends drive drunk” was adapted to the holiday as “Amigos don’t let amigos drive drunk”…nice touch!
See the full planner here.
This entry was posted on Friday, April 11th, 2008 at 2:24 pm and is filed under hispanic holidays, hispanic marketing, marketing. You can follow any responses to this entry through the RSS 2.0 feed.
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