Getting Latinos to vote

March 31, 2008

The Century Foundation just released a very interesting analysis by Tova Andrea Wang of the  2008 Nevada caucaus, focusing on Latino voters mobilization. Her specific recommendations may be considered simple or of common sense for professionals that already work and know the U.S. Latino population. But for newcomers in this area, the following considerations can be great starting point for an effective Hispanic outreach campaign.

— Doing voter registration at Latino social gatherings and sporting events, where potential voters were in an enjoyable, relaxed environment.

— Holding several mock caucuses around the state — many in Spanish — to teach Latinos about the process and how to participate.

— Creating a Spanish-language Web site to inform visitors about the caucus process.

— Creating a Spanish-language telephone hotline, which was available in the weeks before the caucuses and on voting day.

— Using a Hispanic marketing firm rather than a political consulting firm to create materials uniquely targeted to the Spanish language audience.

 Read the full report here.

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